“put some music in
your food”
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"i will never
forget that little paradise in jamaica and my saintly grandmother, who helped
to make me the success i am now."--levi roots
|
we all have
rock stars in our kitchen. mine happens
to be a barbecue sauce that flew in all the way from london a couple of years
ago. if the husband didn’t come back with a rockin’ bottle like that it would
have been a tad difficult to forgive him for being gone for three weeks. i was
at that time a ginormous pregnant woman with a 40-inch waistline.
our reggae reggae
barbecue sauce by levi roots has since then been flirting with our roasts, and
we made all kinds of excuses so we could also use the sauce in many other
different dishes. none of them ever turned out disappointing. we’ve even used
it on vegetables, and yah man, the sauce turned them into happy, yummy little greens!
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"i loved the
music, the food, the colours."
|
the now huge brand
reggae reggae jerk sauce had its humble beginnings in the kitchen of levi roots
in brixton where he got help from his seven lovely children. in 1991 at the
notting hill carnival, “rasta raunt” was born when levi created a fusion
between his two passions: food and music.
for 15 years, banks
and investors closed their doors on levi because they thought that the brand
was “too black”.
one day, he was spotted
by a bbc researcher who invited him to appear in dragon’s den, a show that he’s
never heard of before. his kids begged him not to go, telling him that the show
would just “tear him to pieces”.
but following his
mother’s wishes who asked him to go and come back as a “dragon slayer”, levi
went to the dragon’s den with a huge chunk of faith in his heart. he did leave
the show as a dragon slayer.
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| “i want to spread the word that if a black brixtonian rastafarian can make it with just a sauce, then you can make it too.” |
